I coined a term!

I think I've coined a term...well at least from a preliminary Google search it would seem that way :)
The term is 'static public relations'...ok it's not really a big deal but maybe it can help PR practitioners explain to difficult clients stuck on traditional media, that a broader strategy is necessary in the new web 2.0 world and that strategy would be 'dynamic public relations. The idea came about while reading a blog post over at www.lyricallava.blogspot.com, a blog maintained by Christal McIntosh, who is the founding president of the Barbados Public Relations Association. Her post was entitled Reputation 2.0 and it linked to an article on www.simply-communicate.com which discussed the error of companies attempting to manage their online reputation in a controlled manner via company websites (read static PR). Ok that's really all I wanted to say today. Maybe I should make a Wikipedia page for my new term :-D